Welcome to this survey!
The aim of this project is to identify which types of humour are most effective in persuading young people (aged 18-25) to not drink walk.
What is drink walking?
Drink walking (or walking while intoxicated) is walking with a blood alcohol concentration of .05 or above.
To participate, you must be must be aged 18-25 years, and have consumed alcohol in the last 3 months.
The purpose of this project is to explore young people’s (aged 18-25 years) reactions to an anti-drink walking advertising concept. The information you provide will help us to define which type(s) of messages are most effective in persuading young people to not drink walk.